Haigh's Bakery

Guiseley-based Haighs Bakery successfully pivots and sees sales soar with support from Leeds City Region Enterprise Partnership (the LEP).

Haighs Bakery image.jpg

Haighs Bakery suffered a significant reduction in sales during the first five months of the Covid-19 pandemic in 2020. It has since received support through the Investment Readiness programme to help pivot its business model and successfully expand into home deliveries.  As a result, the business has seen an uplift in sales and is now trading 30% above pre-Covid-19.


Key achievements include:


  • The introduction of a new web-shop through Shopify with an online ordering and payment facility

  • The launch of Bakebox – a service providing pre-measured ingredients and recipe suggestions for baking at home

  • The development of low carb product with ‘Keeto Life – Seriously Low Carb’


Haighs Bakery is a third-generation family-owned business that has been operating since 1950. The company makes and delivers bread and confectionery to over 300 clients across Yorkshire, including schools, cafes, restaurants, and public sector catering facilities.

As a result of the pandemic, the business lost 80% of its revenue overnight as many of its main customers, namely schools and colleges, were forced to close. However, the business turned to online sales and home deliveries as a method of generating much needed cashflow. Within the first month of the pandemic, the company had created a range ‘bake at home’ products to enable customers to make bread and other products at home.

Through the Investment Readiness programme, which is delivered by Winning Pitch on behalf of the LEP, the business has been able to access a wealth of bespoke one-to-one advisory support. Haigh’s Bakery were matched to an Account Manager who supported the business throughout. This included introducing them to a new contact who was integral to the development of the new web-shop, a completely new venture for Haighs and this is proving extremely popular with the local community.

Support on the programme included:

  • One-to-one account management from Steve Bolton at Winning Pitch, who helped them access different sources of finance, including a Bounce Back Loan and information on claiming R&D Tax Credits.


  • Leadership Group networking opportunities with like-minded business owners, allowing Adam to discuss his challenges and future plans with others and learn from those with similar aspirations and experiences.



Adam Haigh, Director of Haigh’s Bakery said;

“Steve Bolton, our Account Manager on the Investment Readiness programme has been supporting us throughout. Following the launch of the Bakebox product, it was flying off the shelves and selling nationally via our online shop. We have since expanded the offering further to include Brownies and Low Carbohydrate bread. We have secured a Bounce Bank Loan, great advice and total support all thanks to the Steve, and the Investment Readiness Programme”.

The business continues to grow and continues to develop new ‘bake at home’ products to add to its online offering. Additionally, following its recent success, Haigh’s has created several new roles within the team and are now looking for new premises to expand in the future.